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Philip Morris misleading the public about nicotine in heated tobacco At a glance Heated tobacco is touted as a better alternative to cigarettes for smokers, yet new research suggests that one brand contains much more nicotine than claimed A heated tobacco stick used in an Iqos device contains more than 4mg of nicotine, eight times the amount often claimed by maker Philip Morris International Consumers are being given misleading and confusing information by the company, including during live online chats in nine different countries Philip Morris International, the worlds biggest multinational tobacco company, is drastically misleading consumers about the amount of nicotine in its range of Iqos heated tobacco products, developed by the company as a better alternative to cigarettes

This study explored current and potential school-based smoking prevention interventions in a conservative low- and middle-income country context, to identify strategies which enhance adolescents capability, opportunity, and motivation to avoid smoking initiation

On the contrary, cigarette smoking is something you do in back alleys and outside of the party as everyone else has fun without you

The continued preferential treatment of these products over conventional cigarettes may undermine the overall effectiveness of the reform

They are not substances you want in your lungs or body

H., Stehr, M